May 1, 2018 8:09 am Published by Comments Off on BE LEGENDARY

We are pleased to announce the release of our new book…

The Presence of Leadership; Strength & Vision

AMERICA LABELED Charles Lindbergh as “Lucky Lindy,” but he knew better. I’ve read We, his 1927 book about his famous transatlantic trip. In it, he made clear that his success was due almost entirely to preparation, not luck, or as I prefer to call it, circumstance. “Prepared Lindy” wouldn’t have had the same magic as a nickname, but his views of pilot preparation have long resonated with me…. FLIGHTS ARE almost always routine, but every time we push back from the gate, we must be prepared for the unexpected.

Lindbergh was given the name “Lucky Lindy.” Fighter pilot Lt. Heather Penney was also given a similar nickname,“Lucky Penney.” During the events of September 11, 2001 (9/11), Penney was given her orders to take down United Airlines flight 93 that was heading toward Washington and most likely the White House. “The one thing she didn’t have as she roared into the crystalline sky was live ammunition. Or missiles. Or anything at all to throw at a hostile aircraft. Except her own plane. So that was the plan…She muttered a fighter pilot’s prayer — “God, don’t let me [expletive] up.” (The Washington Post) There was something larger than life at stake and she was prepared for the unexpected and would do whatever it took.

Similarly, leaders are prepared for the unexpected. About the book:

Your “true competition” is not always who you think it is. The enemy is often within our own operating environment. There are critical challenges or issues facing organizations today that will ultimately lead to predictable success or predictable failure, and by addressing them, we can “control our own destiny or someone else will.” – Jack Welch

This book is really a blueprint for success compiled through years of working with leading organizations and executives. The stories bring leadership to life in an enlightening fashion and provide insight into the winning formulas of the executives and their organizations.

The good news is that it is not complicated to achieve this level of success. We can all do it. By committing to putting these principles in place in your operating environment, you can create the same environment that is discussed throughout the book. Whether you are an executive, a manager or a team leader, you can put this blueprint into play to create ultimate success.

Go to order your copy go to our web site at and click on the PayPal link.

Book reviews:
“Sherri and Rick help leaders understand the perceptions of their behavior as one of seven leadership archetypes in order to be a more effective leader, adding greater value to their team and organization. This is mission-critical knowledge for any individual aspiring to be their industry’s leader.” – David A. Doctor, President & CEO, E4 Carolinas (Energy Trade Association of North and South Carolina)

“The leaders we admire didn’t become that way by accident.  Yes, they might have been born with some natural tendencies, but when you question any effective leader, more often than not you’ll find that they have worked to develop the skills for which they are admired. Rick and Sherri’s book, with its straightforward, real-life examples of behaviors helps leaders look both inward and outward. It’s a valuable reference for anyone seeking to make themselves or their organizations more successful!” – Kathryn Greenwade, Vice President, The Association of Former Students of Texas A&M University

“If you are involved in the development of people, whatever your chosen industry, you will find this book invaluable because it examines leadership not just from historical behavior patterns, but by relating it to real-life examples. Sherri and Rick have written a must-read for anyone serious about leadership.” – Derek Villanueva, The Oklahoman Media Company, Sales Manager, National and Major Accounts

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